Isona Admetla

Isona Admetlla (1976, Barcelona, Spain) is a sociologist and cultural manager, teacher, consultant and audience designer. She lives in Berlin and she has been coordinating the Berlinale-World Cinema Fund for cinematography since 2009. As a freelancer, she designs and delivers tailor-made training and education seminars on financing, marketing, distribution, pitching and design of film audiences at universities and other institutions. She regularly participates in project selection committees, as a jury member or lecturer. She is a member of the selection committee of the MAFF (Málaga Festival Fund and Co-Production Event) and a project tutor. She has also been part of the selection committee of the ICAA Junta de Andalucía, FDC and Ventana Sur and is an expert evaluator of MediaSingle Project and Slate Funding, among others. She is also an EAVE Alumni of Marketing and Distribution and Audience Designer of the Torino Film Lab.

Marjorie Bendeck

Marjorie Bendeck (1985, Honduras) holds a BA in communications and marketing, and an MA in organisational psychology, besides film production studies in Mexico and the EICTV in Cuba. Based in Germany since 2003, where she headed the selection committee of Berlinale Talents until 2012, while also working for funds and training initiatives in Europe and Latin America. Her areas of expertise include evaluation of feature film projects as well as workshops for pitch, script and project development. Engaged as a regular consultant with organisations like the Mediterranean Film Institute, ACE Producers and the Berlinale World Cinema Fund. She is head of Connecting Cottbus, an East-West co-production market focused on the broader Eastern European region, and project manager for the Locarno Open Doors Co-Production Hub, currently focused on a part of Latin America and the Caribbean.


With a background in the Arts (MA Central Saint Martins, MA Research Goldsmiths in London) and Filmmaking (NY Film Academy), Isabel Ivars specialized on film marketing and distribution after a few years working at Merrill Lynch combining her passion and knowledge for the arts with her experience and interest in financing and marketing. Before joining Protagonist Pictures, Isabel has work as Sales Agent in Paris for Wide Management and Head of Festivals for Films Boutique in Berlin as well as collaborating with Institutions on financing project reviews, seminars and works in progress to aid on the production, marketing, and distribution process. Her key role at Protagonist Pictures is Library and Festival Manager.


Film producer born in Brooklyn and based in Madrid, Jamie Weiss (1979, USA) has been working with El Viaje Films since 2015. He is graduated in film from Boston University and completed a master’s degree in documentary and experimental film at the TAI University in Madrid. He works as a producer at El Viaje Films (Madrid/Tenerife), bringing an international perspective to this award-winning independent production company, collaborating on projects such Blanco en Blanco (Theo Court, 2019) and Eles Transportan a morte (Helena Girón and Samuel M. Delgado, 2022).